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About Us

Founded in 2019, Not Too Sweet Ventures was formed to provided event and consulting services in the Houston market. We have helped many clients with our services ranging from simple cocktail refreshes to full bar buildouts. We can customize our consulting and events services to fit the needs our clients.  

 

As of 2022, we launched our full brand event wings of the company as well as creating our “NTS Collective” of local bartenders who we work with on our events.  With these new additions, we hope to inspire the next generations of bartenders to learn and grow while also helping our clients by bringing an education forward approach to competitions versus just selling their brand. Our off-premise wing is geared towards further educating the modern consumer. We aren’t just the usual sampling marketing firm. Utilizing our collective, we specialize in not only showcasing the products but also making an impact to truly show what the product can do and what it can be made with at home.

Patrick Abalos, Owner Not Too Sweet Ventures
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Our Collective Team.
Past and Present

Some of our talented industry professionals that work with us! We have our main office team and our hospitality collective of current and former bar professionals on hand to make your event or consulting top tier.

Patrick Abalos, Owner/Director of Operations Not Too Sweet Ventures

Patrick Abalos

Owner/Director of Operations

Chef Daniel Leal, Chef Consultant Not Too Sweet Ventures

Daniel Leal

Chef Consultant

Zachary Churbock, Private Events Coordinator Not Too Sweet Ventures

Zach Churbock

Collective Member

Josh Bearden, Senior Consultant Not Too Sweet Ventures

Josh Bearden

Collective Member

Tiffany Kirk, Corporate/Brand Event Coordinator Not Too Sweet Ventures

Tiffany Kirk

Corporate/Brand Event Coordinator

Luis Anaya, Photography and Video Not Too Sweet Ventures

Luis Anaya

Photography and Video

Kristine Nguyen, Collective Member Not Too Sweet Ventures

Kristine Nguyen

Collective Member

Luis Vasquez, Collective Member Not Too Sweet Ventures

Luis Vasquez

Collective Member

Thomas Marsella, Wine Maverick/Collective Member Not Too Sweet Ventures

Thomas Marsella

Wine Maverick/Collective Member

Jessica Diaz, Collective Member Not Too Sweet Ventures

Jessica Diaz

Collective Member

Phillip Breaux, Collective Member Not Too Sweet Ventures

Phillip Breaux

Collective Member

Kosmo, Collective Cat Not Too Sweet Ventures

Kosmo

Collective Cat

Thanks for checking us out! Follow us on the usual socials:
@ntsventures

  • Instagram
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© 2025 by Not Too Sweet Ventures LLC.

Photo/Video Content by: Swizzle Media LLC, Justin Bowers, Zach Cross,

Luis Anaya, Philip Ethridge, Shannon Sturgis, Dylan McEwan, and Kirsten Gilliam

Main Office:

2339 Commerce St.

Suite #207

Houston, TX 77002

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